When conducting research, you will want to determine the correct sampling method. There are several different sampling methods. Some of these methods are based on probability, while others are based on stratification. For example, you may want to sample all members of a certain group to determine what percentage is represented by that group in the population. This type of sampling is known as proportionate random sampling since the proportion of a group in the people matches the balance of that group in the sample.

**Random sampling:**

You may use random sampling if you are conducting a study on a large population. A random sample can be performed using a random number generator or another technique based on chance. For example, you may want to select 100 employees from a list of employees randomly. Alternatively, you can use a systemic sampling method example, similar to random sampling but requires no random number generator. This method works by randomly selecting individuals at regular intervals.

- When conducting research, sampling is vital. The quality of a sample determines how well the results are represented. The selection quality depends on several factors, including the situation in which it is collected. In a survey, for instance, the researcher may collect data from a group of people with similar characteristics. Similarly, the size of a sample determines the accuracy of the results.

- A convenience sampling method involves selecting a sample of people who meet certain criteria and are convenient to contact. The sample is not representative of the entire population and is often used for preliminary research or to estimate results. It cannot be easy to reach people in various locations or with multiple methods.

**Stratified random sampling:**

The sampling method used in a study refers to the technique used to select a group of people for a survey. The researchers choose the subjects for their research by taking into account specific characteristics of the target population. They also determine whether the sample will be representative of the people. However, this method is criticized because of the likelihood of bias in the investigators’ judgment.

- There are two types of sampling methods: probability sampling and non-probability sampling. The former approach is unbiased and fast. The latter is biased and prone to bias. The difference between the two sampling methods is how they are conducted. Typically, probability sampling is used when samples are easy to obtain.

- Another common method is convenience sampling. This method uses convenient and willing participants to participate in a study. While this method provides a useful result, it also carries a significant bias because the results are not representative of the target population. However, this method is still useful because it removes non-sampling errors.
- This method is also used when conducting a census, which can be difficult to perform. The purpose of this method is to characterize a population based on certain parameters, such as means, totals, and proportions. All non-probability sampling methods involve a certain level of error.

**Cluster sampling:**

Cluster sampling is a method of choosing a population sample by breaking it into groups of similar characteristics. The population of each cluster should be representative of the population overall. This method is a great choice for studies where the entire population is not feasible to sample. However, there are some limitations of cluster sampling that you need to consider.

- There are two main types of cluster sampling. The first one is called single-stage cluster sampling, and the second type is called two-stage cluster sampling. The main difference between these two approaches is that single-stage sampling involves a single selection of subjects from each group. However, the single-stage design can allow researchers to narrow down the number of clusters.

- Another benefit of cluster sampling is that it is easier to implement. For instance, instead of analyzing the entire population of a targeted population, a researcher can gather data from several clusters of people to get a better understanding of their behaviour. However, the problem with this method is that it is not as accurate as a random sample.

**Non-probability sampling:**

- There are several different kinds of
**sampling methods**. Some of these methods have advantages over others. For instance, convenience sampling is an easy and cheap way to get a representative sample. It is also popular among startups and NGOs, where researchers hand out leaflets to promote causes. While convenience sampling may be a good choice, it also tends to introduce bias in the results. It may also skew the results toward a certain age or interest group. This sampling method is often considered a shortcut to data collection since asking every single person in a population would yield highly accurate results and be time-consuming.

- Non-probability sampling is also a common option. This method is less expensive, but You can question its validity. When there is limited prior knowledge about the population, this sampling method is useful for generating a hypothesis and building a base for further study. Non-probability sampling is often used in exploratory research.