To write a successful marketing dissertation, the topic chosen should be relevant to the existing literature on the subject. Writing something completely new is not a good idea because there won’t be relevant sources for the dissertation topic. In addition, choosing a topic with little existing literature is not a good idea either because the issue may not be as relevant as the current literature. Thus, finding dissertation samples on Twitter marketing can be useful to students.

Social media affects the behaviour of consumers:

In modern marketing, companies are increasingly looking for new ways to engage with consumers. While television and print advertising were once the mainstays of marketing strategies, the emergence of social media has dramatically changed how companies interact with target groups. As a result, the effective use of social media is increasingly seen as a key competitive advantage. For instance, companies place a high value on the ability to influence consumer perceptions of brands and their buying intentions.

Using social media for an advertisement:

Using social media to advertise is now integral to the marketing mix. Social media is a major marketing tool whether it is a pastry shop or a high-end automobile manufacturer. Many marketers have embraced the power of social media in pursuing new customers. In addition, consumers have become savvier when using it to communicate with companies. As a result, many retail companies use it to attract more customers.

Choosing a topic for a marketing dissertation:

If you are in the process of writing a marketing dissertation, choosing a topic for your paper can be a difficult task. You will want to select a topic that speaks to your interests and expertise. It would help if you chose a topic that is easy to research and explore. In addition, you should select a topic that includes statistics, case studies, and relevant industry claims. You should have a solid outline to get the most out of your paper.

 Also, it would help if you considered whether the topic is suitable for publication. It would help if you also chose a topic that addresses the marketing field in the best way possible. After selecting a case, you should proofread and edit it so that it reads well.

Choosing a topic based on current issues:

Choosing a topic based on the current issues and trends will ensure that your work is well-received. In addition, you should select a matter related to your research area.

Author Bio:

Carmen Troy is a research-based content writer, who works for Cognizantt, a globally recognized professional SEO service and Research Prospect; an 论文和论文写作服务 Mr Carmen holds a PhD degree in mass communication. He loves to express his views on various issues, including education, technology, and more.